Burna Boy Unveils Empowering Anthem 'Higher' in Tribute to Port Harcourt
Jun, 28 2024
Burna Boy Unveils Empowering Anthem 'Higher' in Tribute to Port Harcourt
GRAMMY Award-winning artist Burna Boy continues to impress, not just through his musical prowess, but also through his unyielding commitment to his roots. His latest release, a soul-stirring track titled 'Higher', is a heartfelt tribute to his hometown, Port Harcourt, Nigeria. This new anthem isn't just about uplifting melodies and catchy lyrics; it’s part of a much broader, impactful initiative called Project PROTECT.
Project PROTECT is an ambitious endeavor founded by Burna Boy to tackle systemic violence and poverty head-on. The initiative provides financial, medical, and legal assistance where it's needed most, offering a safety net for communities who often find themselves marginalized. With this backdrop, 'Higher' isn't just a song, it's a call to action and a beacon of hope for many.
Higher - The Song and Its Vision
The release of 'Higher' is strategically aligned with the goals of Project PROTECT. The lyrics are a blend of inspirational messages urging individuals to rise above hardships, much like the residents of Port Harcourt strive to do daily. Burna Boy's unique style and emotive delivery bring the words to life, creating an anthem that resonates on multiple levels.
The music video, directed by Burna Boy and the talented Asurf, adds another layer of depth to the project. Premiering on the same day as the song, the video offers a visual journey into Burna Boy's return to his hometown. What makes it even more compelling is its focus on genuine human interactions rather than staged scenes. The footage shows Burna Boy and volunteers from Project PROTECT partnering with The R.E.A.C.H., an organization dedicated to providing essential supplies and creating sustainable solutions in over 21 communities.
Documenting Real Change
The video vividly showcases the act of giving back. It captures the distribution of food, medical supplies, and educational resources to villages that have been underserved for far too long. There's a palpable sense of community and shared purpose as Burna Boy interacts with those he aims to uplift. His presence and the tangible support offered by Project PROTECT and The R.E.A.C.H. are more than charitable acts; they represent a sustained commitment to making a difference.
Education and healthcare are two pillars of this initiative. Significant contributions to the University of Port Harcourt Teaching Hospital are highlighted in the video, emphasizing the project's broader vision. The hospital, a crucial healthcare institution, has benefited from Project PROTECT's resources, which aim to enhance medical care and facilities. The educational initiatives, equally robust, focus on providing children with better learning materials and opportunities, setting them up for a brighter future.
Inspiring a Movement
The overarching message of 'Higher' is to inspire higher thinking and selfless acts within the community. Burna Boy's efforts go beyond just financial contributions; he's fostering a culture of giving and mutual support. By sharing his platform and resources, he encourages others to contribute in their own ways, cultivating a ripple effect of generosity and social responsibility.
The impact of Project PROTECT and The R.E.A.C.H. is measurable and significant. Over 11,000 lives have been directly affected by their work, which extends far beyond mere survival. These initiatives aim to improve the quality of life, bringing long-term, sustainable solutions to pressing issues. This isn't about temporary fixes; it's about laying down a foundation for lasting change.
The Journey Continues
The release of 'Higher' is just one milestone in what promises to be a long and fruitful journey. Burna Boy is also continuing his acclaimed 'I Told Them...Tour', which brings his music and message to a broader audience. Upcoming performances include a highly anticipated show at the London Stadium on June 29 and a headline slot on the Pyramid Stage at the UK's iconic Glastonbury Festival on June 30.
These performances are more than just concerts; they're platforms to amplify the causes he holds dear. By intertwining his art with activism, Burna Boy is carving out a unique space in the music industry—one where artists don't just entertain, but also lead movements for social change. His work serves as a powerful reminder of the potential for music to be a force for good, a medium through which real-world issues can be addressed and alleviated.
As fans and critics alike celebrate the release of 'Higher', the hope is that the song's message transcends the airwaves and inspires meaningful action. Burna Boy's journey is a testament to what can be achieved when one leverages their talents and resources for the greater good. Through Project PROTECT and his unwavering dedication to his hometown, Burna Boy is not just telling his story—he's helping others write their own.
Shalini Ambastha
June 30, 2024 AT 10:50Too many artists use their platform for clout. He uses it to heal.
Amanda Kelly
June 30, 2024 AT 16:15Jessica Herborn
June 30, 2024 AT 19:11Lakshmi Narasimham
July 2, 2024 AT 14:15Real change doesn’t need a Grammy winner to show up with a backpack.
Madhuri Singh
July 4, 2024 AT 03:00stop overthinking it. sometimes a song and a meal is enough.
Amanda Dempsey
July 4, 2024 AT 12:35